No middlemen, no air freight, no inter-state logistics. Direct supply from our Mahendragarh farm to Haryana businesses — hotels, restaurants, retailers, distributors, institutions. Fastest onboarding in any state.
Haryana wholesale customers get pricing that reflects our operational reality — no air freight cost, no customs duties, no multi-day cold-chain expenses. Just farm-to-business direct. This translates into better wholesale economics for Haryana partners.
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Haryana B2B customer segments across hospitality, foodservice, retail, and institutional.
Gurugram corporate hotels, Faridabad business hotels, highway hotels on NH-1, NH-9. Daily morning delivery for breakfast service.
Restaurant chains with Gurugram + Faridabad + Rohtak locations. Cloud kitchens in Gurugram's commercial areas. Morning delivery before shift.
200+ Haryana retail partners across cities and villages. Kirana shops, organic stores, supermarket chains. Branded carton display.
Gurugram cyber city corporate cafeterias, IT company canteens, co-working space F&B. Daily institutional supply.
International schools in Gurugram, universities (MDU Rohtak, HAU Hisar, NDRI Karnal), hospitals. Institutional procurement supported.
Wholesale distributors serving Haryana retail networks. Volume-tiered pricing, branded packaging, multi-district distribution.
In early 2023, our Haryana retail partner network was small — approximately 12 shops concentrated in Mahendragarh and Rewari districts (closest to our farm). These were primarily village kirana shops that had known our farm operations for years and stocked our eggs informally. Most of our Haryana supply went through our direct home-delivery model.
We realised this limited our Haryana reach. Direct delivery requires customers to know about us and proactively order. Retail partnerships would let Haryana customers discover us at shops they already visited — a fundamentally different customer acquisition model.
We developed a structured retail partner programme with clear value propositions for Haryana shop owners:
Financial: 25-45% retail margin depending on variety. Significantly higher than margin on commercial eggs (typically 8-15%). Premium pricing supported by premium positioning.
Operational: Weekly delivery replenishment. Returns/exchange for unsold inventory (not available from most egg suppliers). Branded display materials provided free. Customer education pamphlets for shop counter.
Brand: Association with premium Haryana brand. Shop becomes known for quality eggs in the local community. Genuine customer value that builds shop's reputation.
Support: Dedicated Haryana retail account manager. WhatsApp group for shop owners sharing sales tips. Monthly business reviews for higher-volume partners.
Through 2023, the network grew from 12 to 85 shops. Growth happened organically through three channels: existing shop owners referring other shop owners in nearby villages, our account managers proactively visiting shops during regular delivery routes, and Haryana customers requesting we approach their local shops.
Key learning: Haryana shop owners, especially in villages, were initially skeptical about premium pricing. We addressed this with pilot programmes — free sample eggs for shop owner's family, commitment-free first month trial, and immediate returns acceptance for unsold inventory.
By end of 2023, network covered Mahendragarh, Rewari, Bhiwani, Jhajjar, Rohtak, and parts of Gurugram + Faridabad districts. 85 active retail partners.
2024 saw faster growth — 85 to 200+ shops. Key drivers: product-market fit was clear (shops were selling eggs, making margin), our account management team scaled, and word-of-mouth within Haryana retail community accelerated.
Geographic expansion included northern Haryana (Panchkula, Ambala, Karnal, Panipat districts) and western Haryana (Hisar, Sirsa, Fatehabad). Rural coverage densified in Mahendragarh and Rewari where we now have 30+ partner shops each.
Notable partnerships: A 8-shop retail chain in Gurugram's residential areas. A Rohtak-based distributor network serving 25 rural villages via their wholesale routes. A Karnal-based organic food retailer with 3 branches.
Current Haryana retail network: 200+ active partner shops across 40+ cities and villages. Weekly Haryana retail distribution volume: approximately 80,000-120,000 eggs depending on season. This operates alongside our direct home delivery, B2B hotel/restaurant supply, and corporate catering.
Per-shop monthly volumes range from 200 eggs (small village shop) to 3,500 eggs (urban specialty retailer). Average partner shop sells 800-1,200 Sahya Eggs per month at steady state. Retention rate above 90% — most shops that start with us stay with us.
If you're a Haryana shop owner reading this — retail partnership is available in all 22 Haryana districts. Entry minimum is 500 eggs per week commitment (variable by shop size and location). Onboarding includes: initial account manager visit, first sample delivery within 48 hours, retail display pack free, first 30 days with returns/exchange support.
Partnerships available for: village kirana shops, urban grocery stores, organic/specialty retailers, supermarket chains, online retail operators serving Haryana. WhatsApp our Haryana retail team for partnership conversation.
Haryana wholesale through Sahya Egg isn't just about cheaper eggs — it's about partnership with a Haryana-based premium brand that provides retail support, branded positioning, attractive margins, and reliable supply. Our 200+ Haryana retail partners collectively reach hundreds of thousands of Haryana customers. If your Haryana business needs quality egg supply — retail, restaurant, hotel, institutional, or distribution — we can start supply within 3-5 days of first conversation. Talk to us.
First delivery within 3-5 days of first conversation. No other state onboards this fast. Let's talk.
